Saturday 6th April saw the IDD Therapy provider network meet at Toynbee Hall in London to discuss all things IDD Therapy Disc Treatment.
With practitioners coming from all over the UK, it was a great opportunity to get insights into where and how IDD Therapy can help patients with chronic back and neck pain.
John Yeboah, Enfield Osteopathic Clinic
The day began with case studies from Naval Mair, Neil Velleman, John Yeboah and Tim Hanwell. This is always a useful way to open up questions about the evolution of IDD Therapy treatment plans.
It also looked at the times when patients do not respond to treatment and to examine if there are things that anyone might do differently.The main objective of the day was to discuss and agree a protocol for the collection of data across clinics. Stephen Small of IDD Therapy Disc Clinics presented a spreadsheet with a series of outcome measures which the group discussed.
Naval Mair, Lisa Opie, Karen Padgett, Anthony Padgett
The group wanted to create a standard benchmark of data points that every clinic would collect. This would enable clinics to not only audit their own outcomes without fuss, but also to enable the group to look at data from all of the clinics as a collective.
Various outcome measures were discussed (PROMS) as well as the increasing use of movement sensor technology amongst IDD Therapy providers. The conversation was lively because there are many variables when treating different types of back pain!
Stephen Small, IDD Therapy Disc Clinics
The day included an expert panel discussion with Richard Hughes, Steve Morris and James Sneddon taking questions from the group. Topics included pathology variables and altering the application of decompression forces at different angles to affect desired outcomes.
All in all it was an enriching day and a great way for practitioners from a variety of backgrounds to forge closer relationships and share ideas.
As a group the practitioners the IDD Therapy providers are changing spine care and it is inspiring to see the evolution of the possibilities for conservative spine care.
This is Toynbee Hall in East London, 2 minutes from Aldgate East tube. A charity with conference facilities.
The number one question patients want to know with any treatment is, ‘will it work for me?’. It is no different for patients attending an IDD Therapy Disc Clinic.
Every person with back pain has a unique set of circumstances; from how long they have had pain, to what caused their pain to how lifestyle factors are affecting their condition over time.
IDD Therapy offers an excellent opportunity for patients to resolve their pain and dysfunction. However, we need to be under no illusion that no single treatment programme can ever resolve all back problems.
That is the same for IDD Therapy.
When clinics around the world talk in terms of 70%+ success rates for IDD Therapy, it is impressive when we consider that patients have usually failed to respond to other treatments. Many are considering trying an injection for some temporary relief or even surgery.
This is why insurance companies like Aviva cover IDD Therapy.
However, for some people IDD Therapy will not give a desired level of change. Patients should discuss their condition with their supervising practitioner and be mindful that the closer they stick to the treatment plan and guidance they receive, the better their prospects for success.
The principles are similar for most blogs and webpages, this actual site is wordpress so here are the simple steps.
In the editing area of your pages, click the line where you want the video.
Select “Add Media”
Click “Insert from url”
In another window, find your youtube video and copy the url
Paste into the “insert url” and click insert
Here is the actual video I am inserting in the post (I might as well showcase what we do!) and voilà:
In youtube, you can also click the “share” icon and copy paste get the url that way (webpage) – easy for facebook.
You can physically embed html code but most people freak out at that prospect!, fortunately most website platforms are much easier now and you just insert the “video” link as I just did.
I hope this helps.
About: Stephen Small heads up the IDD Therapy Disc Clinic network. IDD Therapy is the non surgical spinal decompression treatment which address the failings of tradition traction to treat targeted spinal segments. To get information about how clinics can provide IDD Therapy, get some info CLICK HERE
There is growing competition in healthcare, quite simply the number of clinics in private practice is expanding and competition is getting more fierce.
Patients are more discerning and also more overwhelmed. We have less attention and a large proportion of content is consumed with video.
If you have read this far, you have higher attention span than most or maybe you are acutely aware that the competition is getting serious.
To build relationships with new patients, it used to be said that there are three pillars – know, like and trust. I heard someone say this has changed to Know, LOVE and trust. That just shows that all clinics now have to work harder, because you can be sure that your competitors, some of them at least, aren’t thinking, they are taking action.
I encourage all of the IDD Therapy Disc Clinics to use video. To start using their phones and recording snippets. And my message is, it’s not so much Quality, it’s Quantity.
If you make a video, congratulations. But that’s the start.
Here is a video I was sent by Dan Smith of Sports and Spinal Physio in Brentwood, Essex. A classic example of putting yourself in front of the camera so people can get to know you.
The Like/Love is a bonus, in healthcare the main thing is trust, but before you get trust, people need to know you. I have some tips below on how to get started.
How to get started if you haven’t already:
Go to youtube, set up an account in the name of the clinic
Record a video on your phone. I would recommend LANDSCAPE so that you don’t get the side strips.
Get yourself a backdrop in keeping with your subject and get someone else to hold the phone
Each video you record can be an answer to a common question
e.g what is sciatica, how to relieve sciatica, how to treat a herniated disc etc
Once recorded, you go to your phone video library, select and upload to youtube.
(IDD clinics typically start by sending me the video by whatsapp and I upload it for them, then they get used to it and start doing it for themselves in their own accounts.)
You need to give your video a title and description. I suggest you put in something basic (if using your phone), then log in to your youtube account from a pc/laptop, then edit. You will see how I start the description with a link to Dan’s website. Then include some keywords e.g physio clinic (town) or a condition and try to make it interesting.
I confess, sometimes I struggle for inspiration. But it isn’t so much that everyone will watch all of your videos, as much as anything they just see that you have a lot … which serves to bolster credibility.
Once you have a video on your phone, you can also upload it in facebook or put it in a blog piece on your website. Content is king. With Facebook, a growing trend is to “boost” videos to people in your community. eg I live in Bishops Stortford. I could target people aged 45 to 75 who like running and only these people would see my running injury/exercise video. With facebook, you need to focus on feel good rather than pain, otherwise your ad/ boosted post will not be allowed.
On the IDD Therapy website, I add videos and there are well over 100 now. You can get a plug in for your website and add videos from youtube very easily.
Here is another video from an IDD Therapy clinic talking about IDD. This was done with a camcorder. You will see this has a different kind of display image.
Youtube lets you select a thumbnail, that is, the still from the video you see in the youtube results. At the bottom of the settings when you edit the title and description of your video, you can see “custom thumbnail”.
This is a still that you can make. In this example I add a custom thumbnail. I do this in the free site www.canva.com. Custom dimensions you need to make your thumbnail image are 1280 x 720. You then add images and text, if you can use powerpoint you can use Canva to create your thumbnails.
It seems daunting at first, but once you start, you progress over time.
Most clinics fail to start because they think it needs to be perfect … and so they never get going on the learning curve. We only get better and grow by doing … not thinking about doing.
About: Stephen Small heads up the IDD Therapy Disc Clinic network. IDD Therapy is the non surgical spinal decompression treatment which address the failings of tradition traction to treat targeted spinal segments. To get information about providing IDD Therapy CLICK HERE
We are ALWAYS asked, what makes IDD Therapy different from traction?
At the heart of this question lies the question, what do you need to do differently to achieve therapeutic objectives? Or wow do we decompress and mobilise specific or targeted spinal segments in a way old fashioned traction never could?
From there, you have the emergence of IDD Therapy.
For a full explanation of the key differences, go to: