New Website New Blog

At Steadfast we have two websites; this one and www.iddtherapy.co.uk.

The IDD Therapy website contains a blog with information for back pain sufferers and clinicians about IDD Therapy and the Disc Clinic network.

The Steadfast blog was dormant for some time.  With a new website the blog here is now live again and will provide information for clinics on subjects relating to clinics and clinic expansion.

Watch this space for updates.

 

 

General Election Clinic Lessons – Decision, Change and The New Order

Nicola Sturgeon transforms the SNP

Nicola Sturgeon transforms the SNP

This morning the UK political landscape sees some significant change.

During the five years since the last election, individual voters have had very little power to point the country in a given direction.

And then we have a General Election and a vote.

A vote is a choice.  We choose and that simple act of making a choice can have far reaching implications for the future.

I am not here to comment on politics but a couple of lessons stand out for clinics:

1/ One minute you can be here and the next minute you can be gone (Liberal Democrats)
2/ One minute you are in the background, the next minute you have taken over a country (SNP)

I have been visiting clinics this past month.  A common theme has been the concern that more and more clinics are entering the market.

With a swathe of new graduates entering the market each year, most will find it difficult to get jobs in established clinics.  The new graduates will thus set up shop by themselves, rent a room somewhere and slowly build themselves up.

Some of these will have clearer purpose, ambition and charisma than others (SNP) and these are the clinics that pose the biggest threat to the old guard (Scottish Labour).

Fading Leadership

Of the others, whether new or old, those who dawdle along and don’t stand up for anything clear or just aren’t heard will find it difficult to be seen and will fade from view (Lib Dems).

I was not particularly interested in the political debate but what struck me was the frenetic activity of the last few months.

With an election coming up, suddenly I knew who the candidates were (lots of leaflets) and it seemed there was much greater clarity with some firm new promises to win voters.  Activity and decision lead to change.

Today is no different from yesterday but in 5 years time, we may look back at some significant changes in the UK political/ economic landscape because of the choices made last night.

Here are my General Election takeaways for clinics:

* Decide what sort of clinic you want to have in 5 years time and start work on it now.
* If you do have a vision of a clinic, stay visible and make it clear to your public what you are offering. 
* If what you offer is good, patients will give you their vote of confidence.

And remember if you aren’t building it, someone else is.

By Stephen Small
Director Steadfast Clinics & IDD Therapy Services Tel: 01279 602030 (Intl +44 1279 602030)
Steadfast Clinics supports a network of IDD Therapy Disc Clinics.  To find out more about becoming a centre of excellence in conservative spinal care, get more information at www.iddtherapy.co.uk

Clinic Marketing – No such thing as new patient tap, clinic water pump insight.

TapOne of our IDD Therapy Spine Centres called today to ask us to arrange for some new adverts in his local paper to promote the clinic.

The reason being there was a bit of lull in new patients starting treatment so he wanted to engage in some marketing activity.

This happens with all clinics and all businesses at some stage and is part of the ups and downs of being in private business!

But it illustrates an important point about marketing a clinic ,or any business for that matter.

The fact is there isn’t a tap you can simply turn on or off when you need new patients. There will always be a slight lag between activity implementation and the arrival of people needing your services.

The keyword to every successful clinic and business is consistency.

Water pumpUsing the water analogy and a metaphor from the legendary Zig Ziglar, keeping a flow of new patients is like pumping an old fashioned water pump.

You work hard and pump like crazy to bring the water up to the surface, then once the water starts to flow, you just need to keep pumping gently to ensure a steady flow.

BUT, if you stop pumping, the water drops back off and then you need to work really hard starting all over again to get it going.

So, however small the steps you take, taking the steps of implementing a strategy each day, week or month are key to ensuring a steady flow of new patients.

That starts with a goal, then a plan to get there and then the consistent implementation of the action steps to get there.

Now, one can argue that there are ways to get customers instantly.  e,g google adwords is an instant way to reach out to patients.  But, it is easy to blow your money on adwords so I would say that whilst it is a way to instantly get new patients, it does require some practice.

We could all be more consistent.

If you have a lot of patients, you may think that you don’t need to market your business for new patients.  That is particularly the case with established businesses who have enough business to be comfortable through word of mouth.

But how many times have you been so busy you were turning people away.  And if you are in that position, why not consider a satellite clinic so you can help even more people?

Consistency, consistency is the name of the game.

Expect to make mistakes along the way but that is part of the process.  Take anything which requires skill and know that the skills were only acquired by learning through mistakes.

If you need some new ideas for your clinic marketing, then get a free CD and some materials from leading international clinic coach Paul Wright to set you on the way, CLICK HERE

Author: Stephen Small
www.steadfastclinics.co.uk  

Acting as a human guinea pig to experience advanced spinal mobilisation capability of IDD Therapy

IDD Therapy is the fastest growing conservative spinal treatment.  Thoughts about the application of spinal mobilisation got me thinking about how we might make use of the parameters of treatment for different therapeutic objectives.  

In this video I act as a human guinea pig to set a treatment with an increased level of spinal mobilisation and extended duration of distraction.  That sounds more dramatic than it was since treatment is very safe, although I was slightly nervous!

IDD Therapy is a programme of treatment involving a series of one minute distraction and mobilisation cycles to decompress targeted spinal segments.

Part of the mobilisation is a patented oscillation capability at the point when the joint is distracted. Typically, this oscillation force is set at 10lbs and applied for one minute at a moderate frequency.

The computer software in IDD Therapy gives clinicians the unique ability to adjust the oscillation in line with principles of manual therapy, whether Maitland, Harmonics etc.

Oscillation Frequency & Amplitude

Differing frequency and amplitude of oscillation/mobilisation (60 seconds)                                                               Low Freq’cy      Moderate Freq’cy          High freq’cy               10lbs oscillation            20lbs oscillation

In this video, I explore what a higher oscillation force feels like by increasing the oscillation force from 10lbs to 20lbs (amplitude) at the point when the joint is distracted under tension.

Since the oscillation force has a bigger distance to travel between high tension and low tension, it is necessary to decrease the frequency, ie the number of cycles, to allow time for the distraction force to go up and down within the range of the oscillation.

This reduces the number of cycles of oscillation in a 60 second high distraction. Therefore the duration of the oscillation at the high distraction is increased from one minute to 90 seconds.

Thus the joint is opened for longer and at the same time, the joint and surrounding soft tissues are exposed to more significant distraction and mobilisation forces.

I have received many IDD Therapy treatments and observed that the combination of longer distraction at high tension and greater degree of oscillation results in a greater feeling of decompression.

The treatment feels more powerful and remains comfortable. The next day after treatment, I could feel greater range of movement, improved posture and less stiffness in the lower back.

Whilst IDD Therapy is typically given as a course of treatments for chronic disc-related conditions, IDD Therapy is used as a tool when clinicians need something more than hands alone to increase range of motion and soft tissue function in the lumbar spine.

Author: Stephen Small
Director Steadfast Clinics Ltd
www.steadfastclinics.co.uk  www.iddtherapy.co.uk

Short video demonstrates limitations of anterior-posterior spinal mobilisation for herniated discs.

The latest dynamic spine models allow us to see the effects of forces on intervertebral discs.

Manual therapy typically uses an anterior-posterior directional mobilisation to treat spinal segments.

IDD Therapy treatment comprises a targeted longitudinal distraction, with a longitudinal oscillation/ mobilisation at the point of maximum joint distraction.

IDD Therapy 25 minute treatment graph

This decompresses the discs and works soft tissues simultaneously in a way which is not possible with the hands alone.

Author: Stephen Small
Director, Steadfast Clinics Ltd
www.steadfastclinics.co.uk