IDD Therapy now in Staffordshire at Castlefields Osteopathy.
Andrew Wade has used IDD Therapy spinal decompression in an earlier part of his career. With the opportunity to expand his practice in Stafford at new premises, Osteopath Andrew planned his clinic with IDD Therapy in mind.
Andrew Wade with Steve Small
The new clinic was a blank canvas and so Andrew measured the area and constructed treatment rooms to ensure he had space for an Accu SPINA.
Having used IDD Therapy extensively, Andrew knows what it can achieve for patients.
“To not have IDD Therapy in my clinic would mean I would be limited in what I could do for my patients, especially those with challenging disc conditions.
The results we can achieve using IDD Therapy within a framework of osteopathic care are truly exciting”.
On the day of training, Andrew was joined by his colleague Kirsten Nottrott and fellow osteopath Kendall Chew.
Steve Small of IDD Therapy says, “We are delighted to welcome Andrew and Kirsten, the fact that Andrew has already used IDD is indicative of the success of the treatment.“
We wish Castlefields Osteopathy every success for the future.
Castlefields Osteopathy is located on Staffordshire Technology Park in Stafford. Free easy parking.
Typically, before a salesperson talks about price, they want to tell you all about the features and benefits.
I tend to want to do this (!) because many people focus on cost before they understand who we are helping with spinal decompression, what can be achieved and the ROI.
eg If someone says something costs £100,000, that is a lot of money. But if you can make £500,000 from that investment, then is it?
But in the case of spinal decompression, we don’t tend to publish a price because there are variations around the world due to local taxation, currency, logistics, cost structures and support considerations.
So the answer does vary.
That said, I can give you some figures so that you have an idea of how much a spinal decompression machine costs.
And if you want the price for your country, just email me stephen.small at steadfastclinics.co.uk
I am also going to put a link below to a revenue calculator that you can have a play with.
PRICES
I’ll do this in four sections and UK, USA, Europe and International.
Just to state, this is for the Accu SPINA which delivers the industry-leading IDD Therapy spinal decompression.
IDD Therapy helped to create the category of targeted spinal decompression. It is the only technology to combine targeted distraction with longitudinal joint mobilisation (through a unique and patented oscillation).
There are other tables out there and I’ll write about the key differences between the Accu SPINA and other machines in another article.
UK
Most clinics purchase their Accu SPINA via a lease. You pay a modest deposit to confirm the order and then roughly speaking, the finance cost is £800 a month.
This is for 60 months and at the end of that, you make a token payment £100 and you own the machine outright.
That asset is yours in the business.
£800 a month is £200 a week.
The average UK treatment price is £70-£80, billed as a 45 minute or one hour treatment.
So with one treatment per day you make a profit.
Five treatments per day is around £7,500 a month revenue. 12 treatments per day is over £15,000 per month.
Revenue calculator link below.
(Note – in this article I am talking purely money. The Accu SPINA is an investment. If you are a business owner and unless you have more money than you know what to do with, you need to know the numbers. For public medicine and outpatient physiotherapy, I will write separately).
USA
Again, most clinics will purchase their Accu SPINA using finance. There is a deposit and then we aim to get the finance to around $1,000 a month for 60 months or $250 a week. You own your Accu SPINA at the end.
In the USA, average treatment prices vary.
I tend to work on an average of $150 per treatment, though it can go up to $200 or more and the lowest is perhaps $100 per treatment.
Five treatments per day generates $15,000 a month (5 x 20 days @ $150), 10 treatments is $30,000 a month.
Many clinics in America have more than one Accu SPINA or even multiple machines. Success builds on success(ful outcomes).
EUROPE
Most clinics will finance their Accu SPINA with a bank loan. They will put down a deposit and aim to get the finance to between Euro800 and Euro1,000 a month.
Similar numbers as above for treatments, price range from Euro60 to Euro90. So again, with a couple of a patients a month, you are making a profit, your ROI is greater than 100%.
Five treatments per day is Euro7-Euro8,000 per month. 10 treatments per day and you double that, ie over Euro100,000 per year.
INTERNATIONAL
The international business model depends on the country. A low cost country will tend to have lower operating costs and treatment prices are lower for reasons of affordability.
So a treatment might be $50, sometimes lower. One treatment per day in a 20 day average working month generates $1,000.
Let me know your country and I can give you the price and model.
Steve Small left – Muscat Osteopathy & Wellness Centre, Oman
DEPOSITS
We know that cash sitting in the bank is losing value (interest rate – inflation rate = negative rate of return).
Some clinics prefer to pay the minimum deposit for the finance. This works and the clinic can then generate the new income stream for the business and be profitable with one treatment per day.
A clinic sitting on some excess cash can of course use some of that to increase the amount of their deposit. This lowers the monthly finance and thus they have greater monthly cash flow.
REVENUE MODEL
Below are links to the same revenue model. You don’t need to sign up, you can click the link and go straight to it. I am not hiding this.
A quick explanation how to use it. You can adjust the variables, click the menu bars to bring up the options.
The variables you want to look at mainly are staff cost and treatment numbers. As you treat more patients, your machine cost per treatment goes down dramatically.
You may have self-employed associates or salaried staff. If you have self-employed associates, I can talk you through how this works in practice, because associates can really benefit from IDD – make more money and fill diary time – but they do not get half of the fee.
You can adjust the currency, the settings are defaulted to the £ and the UK and the second link is to the US$ and the USA. You can adjust to Euros or Swiss Francs
We don’t have every currency so wherever you are, you can convert, I look at www.xe.com to convert different currencies.
There are over 2,000 Accu SPINA systems in use globally delivering IDD Therapy spinal decompression.
I will be writing more on what makes the Accu SPINA the leading spinal decompression device, as well as what makes spinal decompression different from traction, how to market your specialism etc
You can email me for the price, just let me know where you are based.
Or you can download a Prospectus which follows up with a treatment provision document clinics tell me they find really useful.
My email is stephen.small at steadfastclinics.co.uk I am based in the UK but work internationally and can get you a quotation wherever you are.
I was asked recently whether I had ever had any doubts about IDD Therapy Spinal Decompression in the time I had been working with it.
The answer was no.
The first IDD clinic I visited over ten years ago led me to quit what I was doing and leap in. Such was the passion of the clinic team and the enthusiasm of the patients I talked to. (me second from right … looking younger!)
And along the way I have seen clinics tentatively embrace the technology and rehab programme. Then without realising it, they have progressed over time to be in a place where they are treating hundreds of patients, adding one Accu SPINA spinal decompression system, then another.
This is no sausage factory conveyor belt. The ability to distract and mobilise (longitudinally) targeted spinal segments is something which traction could not do and which is impossible to do with the hands (in the way the technology can).
So when you combine the technology with manual therapy and structured exercise you end up with a treatment which brings about dramatic change.
I have co-owned a clinic since 2014. We have a wall of fame of the outcomes with pictures of patients whose lives have been transformed. That fuels my motivation.
We are not anti-injections or surgery, but conservative treatment is preferable unless the invasive route is necessary.
There are patients who don’t see change from IDD Therapy. It’s not a cure all but the results overall are what excite us and keep us pushing.
In the future professional body conferences will be focussed on best practice and refinement of treatment protocols. That is why I get excited when new clinics come on board.
Because no practitioner is the same. Each has a unique experience and knowledge base and can come at the treatment with a slightly different set of eyes.
That means as a collective we can only get better and that is good news for patients.
In the future social medicine will embrace IDD Therapy Spinal Decompression because the cost benefits versus patients clogging up GP and Consultant waiting rooms will make it compelling to the Trusts who manage the purse strings whilst giving patients the best possible outcomes.
And physical therapists will be at the forefront of the development of this progression.
Spine care is changing.
You can open a general summary pdf here about IDD Therapy Spinal Decompression (courtesy of rehabmypatient.com) CLICK HERE
Or to download a Prospectus about the Accu SPINA and details about providing IDD Therapy Spinal Decompression – CLICK HERE
Cram Osteopaths is one of the longest-established Osteopathy Clinics in the UK. In 2021, they expanded their treatment offering with a first Accu SPINA to be able to provide IDD Therapy spinal decompression.
Such has been the success, the service has expanded and Joanna Cram and Michael Brown took the necessary step to order a second Accu SPINA, less than 12 months after the first.
Located in Glasgow, the team has also been expanding and the status as an IDD Therapy provider has been attracting patients from not just in the city but from further afield as well.
Great to see the passion of the team and belief founded on seeing the outcomes for patients who previously might have felt resigned to a pain burden and life lived with the brakes on.
Back in Line Therapy Centre in Bicester is somewhat of a spine treatment specialist.
Led by mother and daughter team, Sally and Steph Stanworth, the clinic has recently expanded to provide IDD Therapy spinal decompression.
Left to Right: Nena Mager, Sally Stanworth and Steph Stanworth
Both Sally and Steph are McTimoney Chiropractors and the clinic also offers massage, acupuncture as well as counselling services. Sally says:
“IDD Therapy spinal decompression works alongside chiropractic care and fits within our ethos of avoiding invasive treatment and medication wherever possible. IDD Therapy enable us to get better results for patients struggling with the sort of problems which need more than manual therapy on its own.”
The installation was an interesting one. The easiest way to bring in the Accu SPINA was through the window by removing the window frame and making use of a lift genie.
