IDD Therapy now available in Darley Dale – Treeline Therapy Centre

Physiotherapy clinic Treeline Therapy Centre is the latest to expand its spine care services with IDD Therapy.

Here Clinic Director Jo Briddon describes the treatment:

Jo says:

“These days we are seeing a lot more people with disc issues. Back pain is not just about the disc of course, but as physios we need the right approach from the beginning to give us the best chance of giving our patients a long-term solution. IDD Therapy is a key part of how we can help patients with disc problems get on with their lives.” 

Physio Jo Briddon with her Accu SPINA at Treeline Therapy Centre

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Treeline Therapy Centre is located in Darley Dale, Derbyshire.  For information visit www.treelinetherapycentre.co.uk

Welcome Jo to the community of IDD Therapy Disc Clinics.

 

Sporting metaphors and Leicester City in the last 8 of the Champions League!!!

I am from Leicester and this morning feel very excited because Leicester City are now in the last 8 of the Champions League!

Having won the premier league last season, just a few short weeks ago this football team was being written off. They were predicted to be relegated, players not performing, confused strategy and tactics …

The club did it rather badly but the heroic manager Claudio Ranieri was sacked.

Whether it’s a temporary rebound or not, equipped with a new strategy, a clear goal and a sense perhaps of needing to prove themselves, the team has undergone a complete transformation.

Same players, same level of talent but a change.

It occurs to me that many businesses and clinics go through the motions. They are stale.

This doesn’t mean fire the boss (you may be the boss!), but some catalyst to change is needed which can transform the fortunes of any business and breathe new life into team members.

The starting point for many could be a business or personal coach, to help draw out the vision of what someone really wants to achieve. The clear setting of goals, taking the proverbial head out of the sands when looking at the future and then implementing change.

Or it’s a case of meeting people from outside your current sphere/ goldfish bowl to get some fresh perspective on what others are doing.

Leicester City shows me that we are all capable of doing a lot better than we think, but we have to find a way to channel that energy, sprinkle a good dose of belief and maybe a little bit of luck into the mix and then we can achieve our goals.

Some talent is necessary but in the business world, tenacity and perseverance trump talent in the long game.

Leicester may get relegated and knocked out of the Champions League or they could stay up and win the Champions League! But their lesson is plain to see.

And now, bring on Barca!

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Stephen Small is Director of Steadfast Clinics and IDD Therapy Disc Clinics, the largest network of spinal disc treatment providers. Help more patients and grow your practice by becoming an IDD Therapy Disc Clinic www.iddtherapy.co.uk

e: stephen.small@steadfastclinics.co.uk

New Website New Blog

At Steadfast we have two websites; this one and www.iddtherapy.co.uk.

The IDD Therapy website contains a blog with information for back pain sufferers and clinicians about IDD Therapy and the Disc Clinic network.

The Steadfast blog was dormant for some time.  With a new website the blog here is now live again and will provide information for clinics on subjects relating to clinics and clinic expansion.

Watch this space for updates.

 

 

General Election Clinic Lessons – Decision, Change and The New Order

Nicola Sturgeon transforms the SNP

Nicola Sturgeon transforms the SNP

This morning the UK political landscape sees some significant change.

During the five years since the last election, individual voters have had very little power to point the country in a given direction.

And then we have a General Election and a vote.

A vote is a choice.  We choose and that simple act of making a choice can have far reaching implications for the future.

I am not here to comment on politics but a couple of lessons stand out for clinics:

1/ One minute you can be here and the next minute you can be gone (Liberal Democrats)
2/ One minute you are in the background, the next minute you have taken over a country (SNP)

I have been visiting clinics this past month.  A common theme has been the concern that more and more clinics are entering the market.

With a swathe of new graduates entering the market each year, most will find it difficult to get jobs in established clinics.  The new graduates will thus set up shop by themselves, rent a room somewhere and slowly build themselves up.

Some of these will have clearer purpose, ambition and charisma than others (SNP) and these are the clinics that pose the biggest threat to the old guard (Scottish Labour).

Fading Leadership

Of the others, whether new or old, those who dawdle along and don’t stand up for anything clear or just aren’t heard will find it difficult to be seen and will fade from view (Lib Dems).

I was not particularly interested in the political debate but what struck me was the frenetic activity of the last few months.

With an election coming up, suddenly I knew who the candidates were (lots of leaflets) and it seemed there was much greater clarity with some firm new promises to win voters.  Activity and decision lead to change.

Today is no different from yesterday but in 5 years time, we may look back at some significant changes in the UK political/ economic landscape because of the choices made last night.

Here are my General Election takeaways for clinics:

* Decide what sort of clinic you want to have in 5 years time and start work on it now.
* If you do have a vision of a clinic, stay visible and make it clear to your public what you are offering. 
* If what you offer is good, patients will give you their vote of confidence.

And remember if you aren’t building it, someone else is.

By Stephen Small
Director Steadfast Clinics & IDD Therapy Services Tel: 01279 602030 (Intl +44 1279 602030)
Steadfast Clinics supports a network of IDD Therapy Disc Clinics.  To find out more about becoming a centre of excellence in conservative spinal care, get more information at www.iddtherapy.co.uk