For clinics without natural footfall or street visibility then you have to work harder. As we come into the summer there are fares and local events where you (or your team) can be out and about promoting the clinic.
If you are engaging in building your brand through other media, local people will already have an imprint of your brand in their minds, so this is a moment for them to meet you.
My sisters live in Leicester and a couple of weeks ago sent me this when out and about at a local street festival. You don’t need to be there yourself.
You have team members who could get out there for you or you could even pay someone to talk to people and engage people to come in.
The best part is, they often only cost £30. If not events – often for free or a modest fee, local supermarkets will let you have a table with a banner.
Author: Stephen Small
Director, Steadfast Clinics Ltd