I received a few pictures from the install team who were out in Malaysia last week. This is the latest IDD Therapy Disc Clinic in Penang.
When you walk around, do you notice the number of people with wireless white headphones.
Or if you cast your mind back a bit further, do you remember when you first started to see white headphones which heralded the arrival of the ipod?
Your subconscious probably saw the first few and then before you knew it, it seemed that everyone was wearing them!
As I meet people, they often tell me, I am seeing more things about IDD Therapy.
It’s like the ipod effect.
The reality is that as more clinics become Disc Clinics, the more patients and practitioners will become aware of IDD Therapy.
I don’t know about you, but at the end of July, my thoughts start to turn to September. It’s like at the end of Jan when there is a sense that spring is around the corner.
If this September is going to look much like last September for your practice, or even the September before that , then like my friends in Penang, have you thought about adding a new dimension to your clinic?
Expanding your spine services for the mid ground of back and neck pain sufferers will be a catalyst for your clinic.
I don’t know who said it but the saying goes that growth happens just outside our comfort zones.
I leapt out of my comfort zone when I had a career hand break turn after a visit to an IDD clinic in Cairo.
It was all or nothing.
I won’t lie. Many times I have thought, why on earth did I do that?! But, the outcomes caused me to persist and now I see the transformations of the clinics who were prepared to do things differently to their neighbours.
The difference between me and you, was that I was introducing a completely unknown new therapy, which people perceived to be the same as something they knew didn’t work (traction) and did I happen to say that back in the day before economies of scale, the kit cost £90,000!
I don’t care how good you are, that is not an easy change to make!
Fortunately a lot has changed in my world, and for clinics, with over 1,000 clinics now using IDD Therapy, the paths have been well trodden. Which is why IDD Therapy is expanding.
If you have a bigger vision for your clinic, I haven’t seen anything in MSK which gives greater growth potential. If you would like current deals, let me know.
Enjoy the rest of summer!
Author: Stephen Small, Heads up the expansion of the IDD Therapy Disc Clinic network helping clinics do more patients and in turn to grow their practices. To request more information, use the form below: