The Seven Pillars of a Painless Practice Book Review

The Seven Pillars of a Painless Practice is a must-read business development book for any clinic owner or would-be clinic owner.

Written by highly regarded clinician coaches, James Butler and Celia Champion of ‘Painless Practice’, the Seven Pillars is a straightforward framework which will make you think about the purpose of why you go to work, it will help you understand your ultimate goals and vision for your clinic and most importantly it will be your guide for what you need to do in between!

Established clinic owners may be aware of the elements in the book but so few take or have the time to stop, think and connect everything to get the most from their business.

Anyone on a journey of personal development will have already grasped common concepts relevant to all businesses, it is then about finding those golden nuggets which are your catalyst to take your clinic to the next level. The Seven Pillars has plenty of nuggets.

To buy the book or read the first chapter CLICK HERE.

I have known James and Celia for a number of years.  At a time when competition is growing and when long gone are the days of putting a sign on your door and an ad in the Yellow Pages to get the phone ringing, the book is well worth a read.

I read it in two evenings and made a lot of notes.  The Seven Pillars has plenty of ideas, illustrations and blank forms where you can jot down elements for your own business.  It also has the authors’ trademark sense of humour 🙂 and includes many quotes and practical references.

Final Word

As with all good business or life coaching books and audio programmes, the value comes not from the reading but when you actually pick up a pen afterwards and take action.

Want to do more in your clinic? You can buy the book or read the first chapter by CLICKING HERE

Posted by: Stephen Small

Clinic Marketing Tip – Patient of the Month

The success of a clinic is in the detail and attention to detail is the driving force behind patient loyalty.

“Clinic Marketing Tips” looks at the details in your clinic and how you can improve them.  Here is an idea you can quickly implement to show your patients that they are in the right place for treatment.


At my gym in Bishops Stortford, UK, they have a Success of the Month wall.  Each month they display a case study.  This is a picture of someone and a story of what going to the gym has done for them.

Most of the case studies describe people who joined the gym and over the course of 9 months, lost 15kgs / got more confidence / did their first marathon etc.

I find these stories really motivating.  Without question seeing these stories each month reaffirm why I must keep going to the gym and why this gym (Challenge Active) is the place for me.  The people are real and I have seen many of them in the gym.


This got me thinking about related ideas such as why should restaurants/ businesses display an employee of the month?  2 reasons:

1/ to show staff that they are valued, to motivate other staff members and to give positive encouragement to the team to aspire to success.

2/ to provide evidence to customers that this restaurant looks after its staff, that they are good … and therefore if the staff are good, their dining experience at the restaurant is going to be good too.


Thinking about these two ideas, I applied the psychology drivers to the clinic business and created the Patient of the Month concept to display in waiting rooms.

You treat someone successfully … let other people know you can help them too.

Make it easy for everyone (you!) 3 paragraphs maximum, with a photo, to display in your waiting area.  That is it.  (Need a template? – use the form below to request yours)

Patients coming to your reception will be interested to read it and this will make a positive impression.

Of course, patient stories are used in all aspects of raising the profile of a successful clinic.  From a newsletter, to social media and more to give a powerful boost to your word of mouth and name recognition.

If you want some free materials on how to improve your visibility, request our clinic ’12 x 12′ marketing blueprint.
Good luck.

Stephen Small

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