Will IDD Therapy work for every patient?

The number one question patients want to know with any treatment is, ‘will it work for me?’. It is no different for patients attending an IDD Therapy Disc Clinic.

Every person with back pain has a unique set of circumstances; from how long they have had pain, to what caused their pain to how lifestyle factors are affecting their condition over time.

IDD Therapy offers an excellent opportunity for patients to resolve their pain and dysfunction. However, we need to be under no illusion that no single treatment programme can ever resolve all back problems.

That is the same for IDD Therapy.

When clinics around the world talk in terms of 70%+ success rates for IDD Therapy, it is impressive when we consider that patients have usually failed to respond to other treatments. Many are considering trying an injection for some temporary relief or even surgery.

This is why insurance companies like Aviva cover IDD Therapy.

However, for some people IDD Therapy will not give a desired level of change. Patients should discuss their condition with their supervising practitioner and be mindful that the closer they stick to the treatment plan and guidance they receive, the better their prospects for success.

For more information about IDD Therapy see www.iddtherapy.co.uk

How to insert a youtube video in wordpress

Last week I wrote about how to make and use a simple video to share your message.  A question arose about how to actually insert a video into a wordpress website.

The principles are similar for most blogs and webpages, this actual site is wordpress so here are the simple steps.

In the editing area of your pages, click the line where you want the video.

Select “Add Media”








Click “Insert from url”





In another window, find your youtube video and copy the url






Paste into the “insert url” and click insert










Here is the actual video I am inserting in the post (I might as well showcase what we do!) and voilà:

In youtube, you can also click the “share” icon and copy paste get the url that way (webpage) – easy for facebook.













You can physically embed html code but most people freak out at that prospect!, fortunately most website platforms are much easier now and you just insert the “video” link as I just did.

I hope this helps.

About: Stephen Small heads up the IDD Therapy Disc Clinic network.  IDD Therapy is the non surgical spinal decompression treatment which address the failings of tradition traction to treat targeted spinal segments. To get information about how clinics can provide IDD Therapy, get some info CLICK HERE

How To Make A Simple Video To Build Trust – IDD Therapy Provider in Essex Examples

There is growing competition in healthcare, quite simply the number of clinics in private practice is expanding and competition is getting more fierce.

​​​​​​​Patients are more discerning and also more overwhelmed.  We have less attention and a large proportion of content is consumed with video.

If you have read this far, you have higher attention span than most or maybe you are acutely aware that the competition is getting serious.

To build relationships with new patients, it used to be said that there are three pillars – know, like and trust.  I heard someone say this has changed to Know, LOVE and trust.  That just shows that all clinics now have to work harder, because you can be sure that your competitors, some of them at least, aren’t thinking, they are taking action.

I encourage all of the IDD Therapy Disc Clinics to use video.  To start using their phones and recording snippets.  And my message is, it’s not so much Quality, it’s Quantity.

If you make a video, congratulations.  But that’s the start.

Here is a video I was sent by Dan Smith of Sports and Spinal Physio in Brentwood, Essex.  A classic example of putting yourself in front of the camera so people can get to know you.

The Like/Love is a bonus, in healthcare the main thing is trust, but before you get trust, people need to know you.  I have some tips below on how to get started.

How to get started if you haven’t already:

Go to youtube, set up an account in the name of the clinic

Record a video on your phone.  I would recommend LANDSCAPE so that you don’t get the side strips. 

Get yourself a backdrop in keeping with your subject and get someone else to hold the phone

Each video you record can be an answer to a common question

e.g what is sciatica, how to relieve sciatica, how to treat a herniated disc etc 

Once recorded, you go to your phone video library, select and upload to youtube. 

(IDD clinics typically start by sending me the video by whatsapp and I upload it for them, then they get used to it and start doing it for themselves in their own accounts.)

You need to give your video a title and description.  I suggest you put in something basic (if using your phone), then log in to your youtube account from a pc/laptop, then edit.  You will see how I start the description with a link to Dan’s website.  Then include some keywords e.g physio clinic (town) or a condition and try to make it interesting.

I confess, sometimes I struggle for inspiration. But it isn’t so much that everyone will watch all of your videos, as much as anything they just see that you have a lot … which serves to bolster credibility.

Once you have a video on your phone, you can also upload it in facebook or put it in a blog piece on your website. Content is king. With Facebook, a growing trend is to “boost” videos to people in your community. eg I live in Bishops Stortford. I could target people aged 45 to 75 who like running and only these people would see my running injury/exercise video. With facebook, you need to focus on feel good rather than pain, otherwise your ad/ boosted post will not be allowed.

On the IDD Therapy website, I add videos and there are well over 100 now.  You can get a plug in for your website and add videos from youtube very easily.

Here is what I have done at the idd website 



Here is another video from an IDD Therapy clinic talking about IDD. This was done with a camcorder. You will see this has a different kind of display image.

Youtube lets you select a thumbnail, that is, the still from the video you see in the youtube results. At the bottom of the settings when you edit the title and description of your video, you can see “custom thumbnail”.

This is a still that you can make. In this example I add a custom thumbnail. I do this in the free site www.canva.com. Custom dimensions you need to make your thumbnail image are 1280 x 720. You then add images and text, if you can use powerpoint you can use Canva to create your thumbnails.

It seems daunting at first, but once you start, you progress over time. 

Most clinics fail to start because they think it needs to be perfect … and so they never get going on the learning curve.  We only get better and grow by doing … not thinking about doing. 

About: Stephen Small heads up the IDD Therapy Disc Clinic network.  IDD Therapy is the non surgical spinal decompression treatment which address the failings of tradition traction to treat targeted spinal segments. To get information about providing IDD Therapy CLICK HERE



Traction is Dead! With the demise of traction, how did IDD Therapy take over?

We are ALWAYS asked, what makes IDD Therapy different from traction?

At the heart of this question lies the question, what do you need to do differently to achieve therapeutic objectives?  Or wow do we decompress and mobilise specific or targeted spinal segments in a way old fashioned traction never could?

From there, you have the emergence of IDD Therapy.

For a full explanation of the key differences, go to:


To find out more request an info pack at our contact us page.


Clinic receptions – the good, the not so good and the simple fixes.

I visit quite a few clinics as I travel around on my IDD Therapy mission.  The standards vary enormously, but the number one thing I notice and differentiate is …. reception.

My general observation is that in the UK there are more receptionists who are are poor at greeting visitors than there are good ones.

And for me it doesn’t create a good impression.  The fact that I am writing this shows that it is something I have noticed a lot.  I would say that around 50% of my experience in a clinic is affected by how I am received.

A good impression sets the tone for the whole experience of the patient and it really isn’t difficult to do things right.

Have you ever walked into a restaurant and the waiting staff can probably see you (they should see you!), but they don’t even make eye contact and say, hi, I’ll be with you in one moment.

Does it make you feel valued?  Of course not.

When I was at school, if anyone walked into a classroom we had to stand up, stop what we were doing and naturally give our attention to the visitor.  Then we sat down.

Many times I see reception staff barely acknowledge visitors.

The reception staff have no idea who the person is so why not accord all visitors at least a “hello/welcome, how can I help you/ I’ll be with you in just a moment” or, lock eyes, smile and nod of the head in acknowledgement if they are right in the middle of something.

I know some coaches who work with clinics.  On one occasion recently I commented on clinics where the whole reception experience was really positive and I found out that these were their clients … and they were very successful.  Coincidence? I think not.

For a bonus point, I think staff walking past reception can say hello to people in waiting chairs when there isn’t a huge crowd already.  They might not be their patient, but such an action is a fantastic illustrator of the team culture of the clinic.

My view, make eye contact and greet people as you would wish to be greeted.  It’s good for business.

Author: Stephen Small leads the IDD Therapy Disc Clinic network #changingspinecare