Avoiding 2024 Resolution Clichés – Serving Unresolved Spinal Conditions To Grow Your Practice

We’re approaching the time of year we might call resolution season.

Or, should that be resolution cliché season.

“Make this the best year ever … again!’

Life isn’t like the (fake) instagram reels.

Let’s be real, most of us are not going to exercise like Kobé Bryant.

We won’t take ice baths and become Wim Hoff.

And just because we have a business, doesn’t mean we have to become Sir Richard Branson ….

And that’s ok.

But when it comes to a clinic business, what would Dec 2024 satisfaction look like?

Be as you are?  If that’s good for you, great.

20% growth?  50% growth?


But growth in what?

If that means working 20% more, maybe not.

Let’s be direct about growth.

When I had a clinic for 8 years, (UK’s first ‘Disc Clinic’ sold last year), patient satisfaction and successful outcomes were most important. That was something we cared about every day.

But each month the thing I looked at as a business owner was Income minus Expenditure.

That’s the left over money, profit, for clinic investment, for pensions, a day off, for holidays etc.

What is your current fixed overhead, rent/mortgage, salaries, insurance etc?

If you could pay all of your overhead with a new income stream, would that be interesting?

What would achieve that for you?

Staff / Associates – take on people to add income to the business.  That will do it, maybe.  You need to market them (cash) and it takes time.

Shockwave, laser, tecar, gait analysis – get better outcomes.   But note the focus on the tech and not the condition.

How much extra income will you make from these adjuncts, or do they simply allow you to stay relatively competitive and not go backwards?

Our business is helping clinics help patients with unresolved herniated discs, ddd, sciatica and spinal stenosis.

With IDD Therapy Spinal Decompression we aren’t talking IDD.  We’re offering a service to help people in need in the largest MSK category – back pain.

Here are some quotes from IDD providers (If you’re thinking I wrote these, I am happy send you the fully disclosed testimonials):

“I wouldn’t chose any alternative solution to IDD Therapy for what it aims to treat. It is a very valuable asset and most importantly, it works”

“I only wish I’d undertaken this journey five or ten years ago! However, with such exciting growth, the future is huge”

“Doubled Turn Over.  Doing IDD 8.5 years and typically do 30-45 IDD treatments a week.” (two room practice)

“We have been able to get very good results for the most debilitating conditions, such as nerve entrapment.

“IDD has enabled us to increase our turnover by at least 6 figures.”

Now if clinics weren’t getting the results for patients and their business, I would not be doing this for so long.

If you are thinking about ways to grow your business in 2024, build a brand asset for your future, a treatment which lets you leverage your team, a profit stream which makes 20-50% growth a real possibility WITHOUT burning you out, there is nothing which comes close to IDD.

IDD can pay all or a good chunk of the overhead of an average clinic.

For a modest deposit and easy finance for your Accu-SPINA, you own the asset.  In the US, no deposit may be required.

Our motto is think global act local.  I took that from a multinational I used to work for before I came to IDD.

It means we have a macro vision but doing things at the micro or local level.

And the other saying I use and came up with is

‘your success is our success is your success‘.

That means as our customer, we want you to be successful.  Because when you are successful, that helps us be successful.  Standard stuff.

But the final add on to this is … is your success.  As we get more successful, we can put more back and that in turn helps you be more successful.

To kickstart 2024 and the next five years, get the ball in motion now and then crack on with Christmas and New Year.

Install Jan or Feb means in 2024 you set off with purpose and you won’t be a spectator.

In the big picture context of over 2,000 Accu-SPINA systems globally, this is a unique opportunity to do more for patients and grow your practice, with a powerful clinical USP, helping patients get off meds and avoiding injections and surgery.

Let me know if you’re ready.

Best wishes,


Stephen Small

Clinic Development Director

IDD Therapy Spinal Decompression

Cel: 770 999 0047

Mob: +44(0)7817 995886

Schedule a call with me on my Calendly

Download a prospectus:

UK & Int’l: Get Info Here

USA: Get Info Here