Avoiding 2024 Resolution Clichés – Serving Unresolved Spinal Conditions To Grow Your Practice

We’re approaching the time of year we might call resolution season.

Or, should that be resolution cliché season.

“Make this the best year ever … again!’

Life isn’t like the (fake) instagram reels.

Let’s be real, most of us are not going to exercise like Kobé Bryant.

We won’t take ice baths and become Wim Hoff.

And just because we have a business, doesn’t mean we have to become Sir Richard Branson ….

And that’s ok.

But when it comes to a clinic business, what would Dec 2024 satisfaction look like?

Be as you are?  If that’s good for you, great.

20% growth?  50% growth?

Nice.

But growth in what?

If that means working 20% more, maybe not.

Let’s be direct about growth.

When I had a clinic for 8 years, (UK’s first ‘Disc Clinic’ sold last year), patient satisfaction and successful outcomes were most important. That was something we cared about every day.

But each month the thing I looked at as a business owner was Income minus Expenditure.

That’s the left over money, profit, for clinic investment, for pensions, a day off, for holidays etc.

What is your current fixed overhead, rent/mortgage, salaries, insurance etc?

If you could pay all of your overhead with a new income stream, would that be interesting?

What would achieve that for you?

Staff / Associates – take on people to add income to the business.  That will do it, maybe.  You need to market them (cash) and it takes time.

Shockwave, laser, tecar, gait analysis – get better outcomes.   But note the focus on the tech and not the condition.

How much extra income will you make from these adjuncts, or do they simply allow you to stay relatively competitive and not go backwards?

Our business is helping clinics help patients with unresolved herniated discs, ddd, sciatica and spinal stenosis.

With IDD Therapy Spinal Decompression we aren’t talking IDD.  We’re offering a service to help people in need in the largest MSK category – back pain.

Here are some quotes from IDD providers (If you’re thinking I wrote these, I am happy send you the fully disclosed testimonials):

“I wouldn’t chose any alternative solution to IDD Therapy for what it aims to treat. It is a very valuable asset and most importantly, it works”

“I only wish I’d undertaken this journey five or ten years ago! However, with such exciting growth, the future is huge”

“Doubled Turn Over.  Doing IDD 8.5 years and typically do 30-45 IDD treatments a week.” (two room practice)

“We have been able to get very good results for the most debilitating conditions, such as nerve entrapment.

“IDD has enabled us to increase our turnover by at least 6 figures.”

Now if clinics weren’t getting the results for patients and their business, I would not be doing this for so long.

If you are thinking about ways to grow your business in 2024, build a brand asset for your future, a treatment which lets you leverage your team, a profit stream which makes 20-50% growth a real possibility WITHOUT burning you out, there is nothing which comes close to IDD.

IDD can pay all or a good chunk of the overhead of an average clinic.

For a modest deposit and easy finance for your Accu-SPINA, you own the asset.  In the US, no deposit may be required.

Our motto is think global act local.  I took that from a multinational I used to work for before I came to IDD.

It means we have a macro vision but doing things at the micro or local level.

And the other saying I use and came up with is

‘your success is our success is your success‘.

That means as our customer, we want you to be successful.  Because when you are successful, that helps us be successful.  Standard stuff.

But the final add on to this is … is your success.  As we get more successful, we can put more back and that in turn helps you be more successful.

To kickstart 2024 and the next five years, get the ball in motion now and then crack on with Christmas and New Year.

Install Jan or Feb means in 2024 you set off with purpose and you won’t be a spectator.

In the big picture context of over 2,000 Accu-SPINA systems globally, this is a unique opportunity to do more for patients and grow your practice, with a powerful clinical USP, helping patients get off meds and avoiding injections and surgery.

Let me know if you’re ready.

Best wishes,

Steve

Stephen Small

Clinic Development Director

IDD Therapy Spinal Decompression

Cel: 770 999 0047

Mob: +44(0)7817 995886

Schedule a call with me on my Calendly

Download a prospectus:

UK & Int’l: Get Info Here

USA: Get Info Here

Double Accu-SPINA install Israel via Zoom

Yesterday we did a double Accu SPINA install in Be’er Sheva Israel.  There is quite a story here.  Huge shout out to Simeon Niel Asher who was the first IDD Therapy provider in London. 

Simeon moved to Israel some years ago, imported the first IDD system to Israel for his clinic and then helped Osteopath Igor Monastirski get his first machine. 

And now Igor, having built an extension for his clinic, ordered not one but TWO new Accu SPINA systems. Those machines were crated, shipped from the factory and arrived in Israel.  I packed my suitcase on the 7th October to get my flight to Tel Aviv to install … and then cancelled.

A month later and with a zoom link to support, the guys led by Simeon set up the two machines pending inspection.  
It is a significant undertaking and whilst ‘being proud’ has become a bit of well worn cliché, we can only be proud of the achievements, ambitions and confidence these guys have not only put into IDD Therapy but continuing to treat their patients.
Having started with one system, Igor now has three Accu SPINA.  We wish Igor every success with the new clinic, which is close to completion and will be a dedicated non-surgical spine treatment centre with IDD Therapy at its core.  

How To Use Calculate The Oswestry Disability Index + PDF Download

I recently gave a presentation about how to use the Oswestry Disability Index (with IDD).

I have just recorded it. Most clinics will use a VAS, other objective outcomes measures though not all use ODI because they may not be familiar with it.

Its good for patients, referrers and the clinic itself.

Download a PDF of the Oswestry Disability Index from the British Spine Registry. https://www.britishspineregistry.com/…/Oswestry…

Aberdeen Back Pain Clinic – The Little Clinic Provides IDD Therapy Spinal Decompression

Husband and wife Osteopaths Chris Ross and Sarah Nolan have added an Accu SPINA to their practice to develop their non-invasive spine service.

Becoming the fifth clinic in Scotland to offer IDD Therapy Spinal Decompression, The Little Clinic is well placed to serve the city.

Originally Chris had a video call with Steve Small and they discussed the placement of their Accu, with a view to partition part of the reception area.

As it turned out, Sarah felt the machine might work better the other way around and so we spun the machine around (fortunately there was space).  And the result, MUCH better!

Chris’s father Colin is also an Osteopath in the city and joined for training to ensure everyone is able to get involved.

Wishing Chris, Sarah and Colin every success.

www.thelittleclinicaberdeen.co.uk