Spine Plus Clinics – At the Forefront of Herniated Disc Treatment with IDD Therapy Spinal Decompression

Spine Plus Clinics in Essex and London are well established providers of IDD Therapy treatment for unresolved herniated discs, sciatica and chronic low back and neck pain.

In this video co-clinic director Robert Shanks discusses the role of IDD Therapy treatment, how it works and what it can do for patients needing more for their pain, without resorting to invasive procedures.

Also includes patients discussing their experiences of treatment, some of whom have avoided the need for surgery.


For more details about IDD Therapy at Spine Plus clinics, please visit their website http://www.spineplus.co.uk/

If you are a clinician and would like more information about IDD Therapy please use the form below or visit www.steadfastclinics.co.uk

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Clinic marketing – Pricing strategies for the benefit of your clinic

The majority of clinics have a uniform pricing structure.  In this article I want to highlight the benefits of a dual layer pricing structure for the clinic owner, clinic associates and the clinic as a whole.

There is so much competition that it is more important than ever to stand out from the crowd.  There are a number of ways to doing this but having expert status or having specialist treatment programmes are two key ways to stand out from the masses.


Pricing is an incredibly powerful marketing tool to give signals to your audience:

High price = higher quality/value
Lower price = lower quality/value

There are some consumers who only want the best and then there are consumers who are happy for standard service e.g Tesco Finest vs mid range branded item 

What clinics can learn from hair salons

Have you ever been to a hair salon where there are different prices for different levels of stylist?

I have never had a hair cut at Toni and Guy, but to my mind at least they are the brand which says quality haircut.  As for the stylists, well, they work at Toni and Guy so you expect them to all be very good.

The artistic directors are priced higher than the senior stylists and the pricing differences suggest that the artistic director will give the best haircut available.

Some people will want to pay more the artistic director whilst others will be satisfied with a senior stylist.

So for clinics…

It is expected that the clinic director should be the leader of the clinic.  They are (supposed to be) the best clinician and their leadership status sets the course of the clinic brand.

Some patients want to see the leader, the best so it makes sense to affirm the clinic director’s status as the best by having a visible higher price point.

The clinic director will see existing patients and attract new ones – and these patients are happy to pay a higher price.  If a patient wants to see the director but the director is fully booked, the receptionist can book them in with an associate who is equally capable of treating the patient.

Additionally, the higher price for the clinic director has the effect of making the associate price look good value.  No change in price, but new perceived value and this is attractive to would-be patients who are mildly price-conscious.

When a prospective patients looks at your website, they will see by the price points that the clinic is good because it is run by an expert (this person must be an expert – the higher price tells them that).  This reflects well for the associates as they are members of the expert team.

The patient then has a choice as to who they want to see.  I only want the best person, or I am happy for the associate to see me because I am assured that the associate will give me the service I need.  

Whether it is £5, £10 or £20, any price differentiation has a subtle but powerful effect on the perceived expert status of the clinic in the eyes of the would-be patient.

That is good for everyone. 

Author: Stephen Small

Mal au Dos? Traitement non-invasive pour les hernies discales et la sciatique – IDD Therapy

IDD Therapy est un traitement non-invasive pour les hernies discales et la sciatique. Ce vidéo présente le traitement de décompression vertébrale utilisant la SDS SPINA.


Le mal au dos est un problème important et IDD Therapy offre aux cliniciens un outil pour faire plus pour les gens souffrants.

Avec plus de 800 cliniques la thérapie IDD est en plein croissance en Europe. IDD Therapy est un traitement qui permet aux cliniciens de cibler et faire une distraction et mobilisation de vertèbres précis pour faire la décompression d’une disque, e.x L5S1 et L4 L5 sont les plus communs avec des problèmes.

La distraction ouvre l’espace intervertébrale par 5mm-7mm et puis une oscillation contrôlée aide la mobilité.

L’objectif est d’enlever la pression sur une disque, travailler les tissues, réaligner des structures et enlever la pression sur de nerfs.

Le traitement sur le SDS SPINA dure 25 minutes, afin de donner assez de temps pour un effet thérapeutique. Le traitement est pour les gens qui n’ont pas répondu aux thérapies manuelles et qui ne sont pas candidats pour les traitements invasifs.

Pour toute information supplémentaire sur IDD Therapy et le SDS SPINA, contacter le distributeur international Steadfast Clinics utilisant la fiche ci-dessous ou visiter — www. steadfastclinics.co.uk

Author: Stephen Small
Director Steadfast Clinics Ltd

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The ‘Small’ rule of mobile phone etiquette when a call gets disconnected – Blackberry, iphone, Nokia, Samsung, LG

I want to outline a very simple idea which I invite you to share with everyone you know because it surely has affected you, it affects practically everyone on the planet and it will take away some of the world’s frustration, or mine at least!  It will only work if everyone knows it, so spread the word.

Have you ever been on your mobile phone and got disconnected?

Of course you have.

What happens?  You phone the other person back, only to reach their voicemail because your friend is busily phoning you back.

When you finish leaving your message, you then see you have a message and guess what…. it’s your friend leaving you an identical message “Hi Steve, we got disconnected, can you call me back”. Grrrr!

If you are really unlucky, you then phone your friend back again, and again you get voicemail because he is phoning you back! Grrrrrrrrrrrrrrrrrrrrrrrrrr!  I think some people get trapped in this circle of pain for hours …!

So my revolutionary idea to save millions of wasted calls, electricity and frustration energy is a simple piece of mobile phone etiquette when a phone gets disconnected:

He who made the call, phones back.

I repeat

She who made the call, phones back.

I acknowledge that this is a random blog post not connected to pain relief but I have to put the idea somewhere.

Before posting, I asked my wife for her opinion, she said great but asked whether I could also come up with a solution as to how to get our daughters to hang their things up …. no idea on that one!

By Stephen Small
Director Steadfast Clinics

Clinic Marketing: Strutting Peacocks, Turkeys and Insights from the Plains of Africa

Here is an idea for some free marketing which is guaranteed to get any clinic some new patients.  Sadly, I had this ‘lightbulb moment’ as a result of painful personal experience last Monday night!

Towards the end of last year a friend invited me to join a group of guys playing 7 a side football at a local school.  Aged from early 20s to early 50s, we play on Monday nights where three different games go on during a one hour session.

Last Monday, in the flush of enthusiasm to play well and impress my team mates, I over-exerted myself and am now walking with a sorry limp – the result of a serious groin injury.  I fear what would have been a highly illustrious football career needs to be cut short before I do lasting damage!

However on a very positive note, this has given me two valuable lessons which you can use to get new patients and at the end of this article, you can get a free template to help you.  Remember:

Every player gets an injury because our competitive heads will always, at some point, in some game, demand more than our bodies can deliver.

How do I choose the best clinic? 

Lesson 1 – Make Your Signage Strong & Keep It Fresh

There can be many pathways a patient follows to choose a clinic.  In my case, some time ago a neighbour mentioned a clinic where they received treatment and every day I drive past a sign for the clinic (not the actual clinic as it is located in a side street).

My neighbour’s recommendation, coupled with the burned imprint of the clinic in my mind led me to call this clinic.

How strong is your clinic signage?

Is it burning a message into the public’s subconscious?
Can someone driving past see what you do?
Do you change it ever to keep it fresh?

I know a very successful dentist; the practice has strong signage and in addition they have a temporary sign which enables them to display different banners with various messages.

Could you do something to make yourself more visible?  Think about why shops change their store front to keep things fresh: the same principles can apply to a clinic.

Lesson 2 – Get Out There To Grow Your Business

Every player gets an injury because our competitive heads will always, at some point, in some game, demand more than our bodies can deliver!

The sound of ‘ping’ or ‘crack’ signals when that has happened!

One evening a month why not go to places where sporting wannabes go to injure themselves.

In my personal painful experience, the pitches area has one entrance that every player files through to the car park.  If you position yourself here, you can hand a card or flyer to waiting/exiting players.

If associates are going out there, I would recommend that they hand out promotional business cards (with their name on) which include a voucher towards a future treatment (not a price-off treatment discount).  This gives the players a reason to keep the card and at the same time it gives you something to engage them with.

Alternatively if you are promoting the whole clinic, use a well branded A6 postcard.

You are not there to sell, just be friendly and spread your name.  Take an appointment book with you: you never know when the next groin-strain is going to happen!

The important point here is that 90% of clinics won’t bother to do this which is exactly why you should and it costs you nothing.  If you are wondering about the zebra photos, think about the best place for a lion to find lunch.  if you want more patients, go to where the patients are.

If you would like a free guide to a tried and tested Associate Incentive Scheme, please use the form below.

The ideal time to introduce yourself…

Getting injured is a bit of a joke amongst the players since everyone gets injured.  On football night they are in good spirits so this is a great time for you to connect with them.

Identify the astro-turf pitches in your area, find out when people play and go along there.

There will also be games of football, hockey, rugby etc on Saturday afternoon at the local park.  Go there in twos if you can, wearing branded jackets and give all the players a business card.

I don’t suggest leaving flyers on cars as this is too impersonal: make contact with real people so they can put a face/personality to the clinic.

Remember, you might not get a card to everyone but when someone does get injured, a fellow player may well mention your name.

Final word

You may not be used to getting out there amongst your public but if you do this consistently and regularly, you will enjoy the interactions and you will create a professional, friendly and accessible profile for the clinic – and you will undoubtedly get new patients.

Need some inspiration for your promotional business card or flyer?  Use the form below and I will send you a mock -up which you can tweak.

Good luck, have fun and enjoy watching strutting peacocks make turkeys of themselves!

Author: Stephen Small

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